Privacy Policy

Last Updated: September 15, 2025

This Privacy Policy describes how Primal Gear LLP (the “Company”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, interact with, or make a purchase from www.theprimalsports.com (the “Site”) or otherwise engage with our services (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as a customer, website visitor, or any individual whose personal information we process in connection with the Services.

By using or accessing our Services, you agree to the collection and use of your personal information as described in this Privacy Policy. If you do not agree, please discontinue use of the Services.

1. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal obligations, or other reasons. Updates will be posted on this page, and the "Last Updated" date will be revised accordingly.


2. What Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide Directly
  • Contact details: name, address, phone number, email.
  • Order details: billing/shipping address, payment confirmation, order history.
  • Account information: username, password, preferences, saved items.
  • Customer support: details you provide when contacting us.
  • Reviews & user content: any content you publish or post on our Site.
Information We Collect Automatically
  • Device/browser details, IP address, time zone.
  • Usage data such as pages viewed, cart activity, clicks, and referral websites.
  • Location information (derived from IP or device settings).
Information from Third Parties
  • Payment processors (for payment verification).
  • Logistics/fulfillment partners (for order delivery).
  • Analytics and advertising partners (to improve services and marketing).

3. How We Use Your Personal Information

We use personal information for purposes including:

  • Order fulfilment: process payments, deliver products, manage returns/exchanges.
  • Account services: maintain accounts, loyalty points, wishlists, or saved designs.
  • Customer communication: send order updates, respond to queries, provide support.
  • Marketing: send promotional emails, SMS, or display targeted ads (with opt-out options).
  • Fraud prevention & security: detect and investigate suspicious activity.
  • Improvement: optimize Site performance and product offerings.

4. Cookies and Tracking Technologies

We use cookies and similar tools to:

  • Remember your preferences and shopping activity.
  • Run analytics to improve the Site.
  • Deliver relevant marketing and advertising.
Most browsers accept cookies by default. You can disable cookies, but some features of our Site may not function properly. Website, data, and supply infrastructure is powered by Shopify.

5. How We Share Your Personal Information

We may share your information with:

  • Vendors/service providers: payment processors, shipping partners, IT providers.
  • Business/marketing partners: for targeted promotions or joint campaigns.
  • Affiliates and group companies: to manage operations.
  • Legal authorities: if required to comply with law or enforce our rights.
  • Business transactions: in case of mergers, acquisitions, or restructuring.

We do not sell your personal information.


6. User-Generated Content

If you post product reviews or other content on our Site, it will be publicly visible. Please use discretion, as we cannot control how others may use such content.


7. Third-Party Websites

Our Site may link to third-party sites (e.g., social media platforms). We are not responsible for their privacy or security practices. Please review their privacy policies before sharing your data.


8. Children’s Privacy

Our Services are not directed to children under 16, and we do not knowingly collect personal data from them. If you believe your child has provided us with information, please contact us to request deletion.


9. Data Retention & Security

We retain personal information for as long as necessary to fulfill the purposes outlined above, comply with legal requirements, and resolve disputes.
While we implement safeguards to protect your information, no method of transmission or storage is 100% secure. Please keep your account credentials safe and contact us immediately if you suspect unauthorized use.


10. Your Rights

Depending on your location, you may have the following rights:

  • Access/Know: request a copy of personal information we hold.
  • Delete: request deletion of your personal data.
  • Correct: update or correct inaccurate details.
  • Portability: request transfer of your data to another provider.
  • Restrict processing: limit how we use your data.
  • Withdraw consent: revoke consent where processing is based on it.
  • Opt-out of marketing: unsubscribe from promotional messages.

You may exercise these rights by contacting us at the details below. We may require verification before fulfilling your request.


11. International Data Transfers

If you are located outside India, please note that your information may be transferred to and processed in countries where our servers, vendors, or partners are located. We take steps to ensure such transfers comply with applicable laws.


12. Contact Us

Primal Gear LLP
Coimbatore, Tamil Nadu, India.
Website: www.theprimalsports.com
Email: info@theprimalsports.com
Customer Care: +91 99407 10888