Each creation we forge is inspired by the legends of mythical beasts: the unbreakable will of Fenrir, the wolf who defied gods; the fiery rebirth of the Phoenix, rising unscathed from ashes; the cunning spirit of the Kitsune, master of agility and deception; the fierce wrath of the Oni, born of strength and fearlessness; the skyward grace of the Pegasus, soaring above limits; and the crushing depths of the Kraken, unstoppable in its reach.

Our paddles and gear are not merely tools—they are embodiments of these primal essences, designed to unleash the legend within every player.

Born in Coimbatore, India, our brand is a testament to meticulous craftsmanship, delivering world-class performance and quality at a fair price. We are building more than products—we are forging a community, laying the foundation for a new era of pickleball in India and beyond.

Whether you are a beginner stepping into your first rally, an intermediate sharpening your skill, or a pro rewriting the game’s limits, Primal Sports stands as your ally. For players, clubs, schools, and institutions, we are the one-stop force that unites passion and play.

Founded by four sports enthusiasts—Nishit Shah, Nittin Sudhakaran, Ajith Moorthy, and Aadarsh Moorthy—Primal Sports is a vision born not from business alone, but from a calling: to bring the mythic, the primal, and the legendary into every game.

Primal Sports — Where Legends Awaken